Stephanie Hadley

Associate

Stephanie Hadley

T. +64 3 961 2460
E. stephanie.hadley@jamesandwells.com

Areas of Expertise

Fair Trade, Trade Marks, Copyright, Licensing & Commercialisation, Anti-counterfeiting, International Filings, Geographic Indications (GI), Renewals & Maintenance

Qualifications & Memberships

Bachelor of Laws (Hons)
Bachelor of Arts (Media and Communications)
Barrister and Solicitor of the High Court of New Zealand
Member - New Zealand Law Society
Member - Intellectual Property Society of Australia and New Zealand (IPSANZ)
Member - Canterbury Women’s Legal Association
Member - Women on Boards, Governance New Zealand
Member - Institute of Directors

About Stephanie

Stephanie is an Associate and Trade Mark Attorney based in our Christchurch office.

With a background in marketing, media, and food and beverage law, she delivers quality legal service and brand strategy on trade marks, has specialist knowledge in food and beverage regulatory and packaging/labelling matters, and provides commercial advice and drafting documents relevant to the marketing, arts and entertainment industry.

In the governance realm, Stephanie is passionate about promoting the interests of the active recreation and performing arts industries, which she contributes to through her various governance roles – Chair of Pilates Aotearoa, Director of Te Mahi Ako, and Trustee of the New Zealand Youth Ballet Company.

Insights by Stephanie Hadley

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Trade marks

Are women entrepreneurs doing enough to protect their intellectual property in the FMCG industry?

This article was first published in FMCG Business April 2023 Women entrepreneurs (WEs) in the fast-moving consumer goods (FMCG) industry have been particularly innovative in the last couple of years – often out of necessity during the COVID-19 pandemic. This has helped to break down barriers and pave the way for the future of women...

Info sheet

Social Media Influencer Agreement Checklist

What is a social media Influencer? An Influencer is someone who has a following in a distinct niche as a result of his or her authority, knowledge, position, or relationship with his or her audience. Due to this following, an Influencer has the power to affect the choice, opinion or behaviour of their followers, which includes...

Trade marks

Less can often mean more in the trade mark space

First published in FMCG Business October 2022 issue. The speed by which brands come to market in the food and beverage industry can create a tendency to cast the net wide but with a short-term view when considering trade mark protection. However, it pays to take a more strategic approach to maximise the protection of...

Trade marks

Getting more value out of your IP

First published in FMCG Business August 2022 issue. While many FMCG businesses are pretty savvy around protecting their Intellectual Property (IP), they often overlook the potential value of it. Good IP portfolio management can help businesses to better realise the economic benefits of their intangible assets. The value of a registered IP right can be...

Trade marks

Are ‘clean labels’ becoming more important than your brand?

First published in FMCG Business June 2022 issue. There is no doubt that consumer demand for authenticity and transparency is driving the food industry to be more discerning about the ingredients that make up their products. We have become very familiar with the ‘clean labelling’ movement of omitting certain nasty ingredients and attributes and replacing...

Avoiding common legal traps with the online sale of food and beverage

In the global COVID-19 environment, we have seen the growth of online sales of food and beverage products as Kiwis eat more local rather than imported product. As a result, a number of wholesalers have also been forced to change their business models to sell direct-to-consumer. While the online sale of products is not new,...

Innovation

Social media influencers – a mixture of risk and reward

The use of social media influencers to promote products is on the rise. As digital advertising practices continue to evolve, the legal risks become more pertinent and must be proactively managed. While online content can be changed relatively quickly, damage can still be done in the short amount of time that a social media post...

IP update

Bursting prosecco’s bubble: What GI law changes could mean for local producers

his article was first published in FMCG Business July 2020. Free Trade Agreement negotiations between New Zealand and the European Union (EU) have asked for the recognition and protection of a list of EU geographical indications (GIs) in New Zealand to be considered for wines, spirits, beers and foodstuffs. While the New Zealand government’s public consultation process...

Innovation

New Zealand a step closer to achieving cohesive legislation on “organic” products

The organic movement in New Zealand is going strong. To date, food and beverage businesses have been operating within a relatively loose legal framework when representing their products as “organic”. Participation in private certification schemes has been voluntary, rendering consumer laws such as the Fair Trading Act 1986 somewhat limited in their ability to police...

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