“Once the cat is out of the bag”: key considerations for the AS EVER trade mark in Australia and New Zealand”
“The cat is out of the bag”, says Meghan, the Duchess of Sussex, who recently announced the rebranding of her business ‘American Riviera Orchard’ to “As Ever”, before any products are available for sale. Meghan explained the rebranding, saying the original name limited her to “things that were just manufactured and grown in this area.”...