An IP strategy provides a high-level plan to help a business understand and use IP to achieve its commercial objectives.

Intangible assets are estimated to account for over 90% of the value of some businesses. Understanding how best to leverage these assets can be critical to business success.

Our IP strategy experts specialise in multiple areas of IP, and our broader team has extensive experience in specialist areas, so we are perfectly placed to help you to develop and enhance your IP strategy.

Our IP Strategy services include the following:

IP strategy formulation

We can help you to formulate and execute an IP strategy that is tailored to your business and its unique needs.

In delivering an IP strategy, we understand your business and what you want to achieve, then use our in-depth knowledge of working with intangible assets to provide a plan of how to use IP to get you to your goal.

In addition to traditional registered IP protection, we consider a wide range of intangible assets, including employee relationships, commercial agreements, succession planning, data security, R&D direction and data capture, and the competitor/collaborative landscape.

Our IP strategies consider other important factors such as budget, timing, and how to maximise the return on expenditure.

Training the team

Opportunities are lost if you and your team do not have a strong understanding of IP. We can help by educating your team through workshops, one-on one sessions, or educational materials. We teach you how to recognise, navigate, capture, and commercialise IP. You will be better equipped to make certain decisions yourself, whilst knowing when to seek advice from a professional advisor.

Showcasing IP

IP strategy is often a key requirement when seeking investment. We understand how to present an IP strategy that speaks the same language as investors.

IP portfolio management

Successful management of an IP portfolio requires an understanding of a business and its goals, knowledge across a variety of forms of IP, and the ability to translate objectives into actions when it comes to your intangible assets.

Ideation

Do you need an innovative solution?

We can create and guide ideation sessions. Our technical and creative skills, alongside our IP expertise, will help you to create a practical and protectable solution without infringing the rights of other parties.