April 19, 2019

The patent examination process acceptance – 1953 Act

Once the examiner’s objections have been overcome, the accepted form of the application is published in the IPONZ Journal.

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Trade marks

“Once the cat is out of the bag”: key considerations for the AS EVER trade mark in Australia and New Zealand”

“The cat is out of the bag”, says Meghan, the Duchess of Sussex, who recently announced the rebranding of her business ‘American Riviera Orchard’ to “As Ever”, before any products are available for sale. Meghan explained the rebranding, saying the original name limited her to “things that were just manufactured and grown in this area.”...

Comfort Over Style: Birkenstocks Not Works of Art, Rules Top German Court

As a half-German, I have long had a love-hate relationship with the nation’s iconic Birkenstock footwear. Comfortable and practical? Undoubtedly. Stylish? Until recently, a resounding no. It was with some bemusement that I saw Birkenstocks boom as fashion items in recent years, even getting a Barbie stamp of approval. Fashionable they may now be, but...

Innovation

Passing the Baton – Succession Planning and IP Strategy

“Succession planning isn’t about replacing someone – it’s about preparing the organisation for the future.” – Jack Welch – former CEO of General Electric Succession planning is rarely top of mind in business. Being focussed on growth (and survival), start-ups have other priorities. Yet they are highly dependent on just a handful of key individuals,...